Presentation Folder Tips

Every industry can use a Presentation Folder as a key marketing tool. It is a sure way to present your company in an organized and professional manner to create a strong image for your business. It is a tried-and-true method of presenting information. An attractive, impressive folder will just be 'too good' to toss. Keep these tips in mind when planning yours:

1. 9 x 12 is the standard folder size and perfectly accomodates typical sell sheets & letters. Decide first how much information will typically be placed in the folder to see if 9 x 12 is going to work for you. Decide if 1 or 2 pockets are needed, & if the folder will be able to hold all of your info without bulging or tearing. If you have a heap of information going in, you may need to consider a "Capacity" Pocketfolder with increased spine size to hold a larger amount of sheets.

2. Paper Selection is a key ingredient to the success of your folder. A 12pt stock is sturdy - anything lighter is going to appear flimsy. Also, a coated stock is best and makes colors look richer. Ask for paper samples to be sure your folder is going to meet your expectations.

3. Use colors and design elements wisely to promote your brand. Be sure that color images are high quality and will reproduce well. Leave plenty of space around your logo for an uncluttered look. A professional graphic designer is a good investment when it comes to this important marketing tool.

4. Deciding on quantity to order can sometimes be a challenge. Knowing that the price per folder goes down the higher quantity you order shouldn't be your only motivation for deciding on quantity. Keep in mind that if this is your first time producing a folder, you may notice after a few months of use, that there is something you wish to change. Also consider where you will store massive amounts of folders. You should keep your first order relatively small - a 6-12 month supply is usually a good idea.

5. Use a varnish to coat your folders to limit scuffing & smudging. This is especially important if your folder has heavy ink coverage.